About

About Norrell

Norrell was built on a simple idea: that planning should fit into your life, not the other way around.

Most planning tools are designed for people who love detailed systems. That’s not us.

We make simple planning tools for those of us who want just enough structure to feel in control, without the pressure of a complex system. Tools that support busy lives and, most importantly, help us remember to take care of ourselves even in the busiest seasons.

Everything we make is built around the same philosophy: plan just enough instead of trying to optimise everything.

About the founder

Norrell was founded by Anna, an Icelandic working mum living in Zürich. After years of buying beautiful planners and abandoning them when the empty pages started to feel overwhelming, she created something simpler. A daily planning page that worked with her wonderfully busy life.

This became The Daily: an undated A5 daily planner with tear-out pages. Small enough to fit in your handbag, structured just enough to make your day feel a lot more more manageable.

Find us on Instagram @bynorrell, and subscribe to Seasons, our quarterly newsletter, below.

If you'd like to hear more from Anna personally, she writes Making Space on Substack, a monthly edit of the things worth slowing down for.